Question 1

What is a fractional Chief Marketing Officer (CMO)?

Accepted Answer

A fractional CMO is a seasoned senior marketing executive who works with founders, CEOs, and executive teams as their temporary or interim CMO.

Question 2

What are the benefits of hiring a fractional CMO?

Accepted Answer

There are various benefits, but often CEOs and founders cite having access to an experienced marketing leader without the burden of overhead costs associated with a full-time hire as the primary benefit. Other benefits a fractional CMO brings includes leveraging an outside and fresh perspective, shifting from random acts of marketing to a well-defined, holistic marketing strategy with clear KPIs, and having a leader that can jump in and begin making impact immediately.

Question 3

What types of businesses would benefit from a fractional CMO?

Accepted Answer

This option is excellent for businesses not yet ready to hire a full-time CMO, are dealing with an unexpected or expected CMO vacancy, or need strategic leadership to align marketing efforts to accelerate growth quickly.

Question 4

Do fractional CMOs only work with large companies?

Accepted Answer

Not at all. Start-ups to mid-sized businesses leverage fractional CMOs, each for different reasons.

Question 5

How do I know if I need a fractional CMO?

Accepted Answer

Fractional CMOs are ideal for businesses that are growing but don’t yet have the budget for a full-time CMO, are seeing or anticipating a slowdown in growth or had a CMO depart or go out on temporary leave.

Question 6

What’s the difference between a fractional CMO and a strategic advisor?

Accepted Answer

There can be overlap, but a fractional CMO steps in as an interim CMO without the costs associated with a full-time CMO. This includes being part of the executive leadership team, managing the marketing team and having full accountability for the marketing strategy and team performance.  Strategic advisors are typically brought in to provide guidance for a particular challenge, such as product launches, growth strategy planning, mentoring a new CMO or team buildout strategies.

Question 7

How much does a fractional CMO or strategic advisory engagement cost?

Accepted Answer

Real talk here – it really is impossible to provide pricing as each engagement is tailored to the business's unique needs. I’m eager to learn more about your business and how I can help.  Schedule a free 30-minute consultation here.

Question 8

How do I get in contact with Sarah?

Accepted Answer

You can contact me here. You'll have the ability to schedule a free, 30-minute consultation and provide some background on your business and business needs with a brief 7-question form.

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