About Sarah Eppler 

I've been deep in the marketing trenches for over two decades, shaping brand narratives and driving growth for organizations with complex business models that range from startups to multi-billion dollar global enterprises. Most recently, I was the Executive Vice President at The Block, a leading media and information services startup focused on crypto and digital assets.

 

I've made my mark successfully launching new products, pioneering sales and digital marketing transformations, and building revenue-generating marketing teams. As the Senior Vice President of Marketing for the Americas and Europe at LHH, a global career transition and talent development company, I led transformation initiatives, including launching a B2C marketing function and e-commerce channel for mid-market businesses and modernizing sales and marketing playbooks, driving a 20% YOY increase in marketing-contributed revenue within my first year.

 

During my time at POLITICO Pro, I built the marketing function from the ground up and modernized go-to-market strategies, focusing on brand awareness and demand generation strategies that aligned with modern buying behaviors. This experience led to improved efficiency in the sales process and an impressive surge in marketing-generated revenue and sales efficiency.

 

As a strategic business partner with a razor-sharp focus on ROI, I excel at decoding company visions and crafting purposeful marketing strategies that deliver results. I specialize in developing brands with powerful narratives, modernizing sales and marketing playbooks, and building best-in-class marketing organizations that deliver strong ROI.

 

I'm not one to shy away from challenges or limits; my successful summit of Mt. Kilimanjaro speaks volumes about my determination (despite not being an “outdoorsy” person). With a keen interest in sports science and interior design, I'm also an avid traveler who enjoys immersing myself in new cultures and experiences.

 

Currently, I'm based in Arlington, VA, and I look forward to continuing to break barriers and shape the future of marketing. I strongly believe that, when done right, marketing is a business’s superpower and will experience accelerated growth, including faster sales cycles, higher conversion rates and larger contract values.

 

I welcome the chance to connect and discuss how we can expedite your growth journey together.