Services
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Fractional CMO
As a Fractional CMO, I collaborate with the CEO and executive team on long-term business objectives to develop revenue-generating marketing strategies at a fraction of the cost of a full-time CMO. With full accountability for the marketing strategy and team, engagements are uniquely designed to meet business needs and budgets, vary in hours and typically range from three to twelve months or more.
2
Strategic Advisory
Leveraging 20+ years of cross-industry expertise, I collaborate with founders, CEOs, boards, leadership teams, or CMOs to tackle immediate and long-term growth challenges. Common engagements include strategizing on product launches, team buildouts, market entries, sales and marketing alignment, and long-term growth strategies. Services are offered on a project or retainer basis.
Meet Your Growth Partner
Delivering results is my forte. As a seasoned marketing executive, I've spent over two decades creating revenue engines for B2B and B2C organizations across many sectors, including media, information and professional services, technology, SaaS, and crypto and digital assets. I've collaborated with numerous companies and leadership teams, designing go-to-market, brand, demand generation, and customer retention strategies that align with ever-changing buying behaviors and market dynamics.
My mission: streamline your path to profitable growth. No two marketing strategies look the same, and my knack for understanding the complexities of a business, anticipating challenges, and championing the customer's expectations enables me to craft tailored marketing solutions that achieve your business goals.
Those who work with me value my ability to troubleshoot, ask difficult questions, deliver immediate and enduring results, and assemble best-in-class marketing teams. I view marketing as a business’s superpower for achieving sustainable growth. My ideal collaborators are founders and dynamic executive teams ready to level up their businesses and recognize marketing as a pivotal gear in their growth engine.
Common Challenges
When Is the Right Time to Bring In a Fractional CMO or Strategic Advisor?
It could be time to bring an expert on board when you encounter any of the following challenges:
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Sales have slowed.
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Conversion rates are low.
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Sales and marketing teams lack alignment.
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Your revenue doesn't justify a full-time CMO hire.
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Your marketing team requires stronger leadership and a strategic plan.
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Your marketing tactics feel random and unmeasured.
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Your marketing agency isn't providing sufficient support.
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Your current CMO is taking a temporary leave of absence.
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You lack a growth strategy or need help defining one.
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You require guidance on marketing team structure or other commercial growth issues.
Benefits
Why hire a Fractional CMO or Strategic Advisor?
A Fractional CMO or Strategic Advisor provides a seasoned leader and marketing expert to companies that need interim support or may not be ready to hire a full-time CMO. Confronted with slow sales cycles or a fragmented marketing strategy? This could be a game-changing solution for your business. Here's what you stand to gain:
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Cost-effectiveness: The expertise of a seasoned leader without the overhead costs of a full-time hire is a significant benefit for start-ups and small to medium-sized businesses.
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Subject-matter expertise: Leveraging years of experience and industry knowledge is vital for devising successful marketing strategies and building top-tier marketing teams.
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Fresh perspective: An outside perspective informed by years of experience can bring clarity and order to your marketing strategy.
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Cohesive strategy: Transition from a disjointed approach to a well-defined, holistic marketing strategy with clear objectives and KPIs.
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Risk mitigation: Determine which leadership style aligns with your company culture before making a long-term commitment with a full-time CMO hire.
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Flexibility: Tailor your engagement to the organization's unique needs and goals with the ability to modify time commitments.
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Immediate impact: Draw on decades of experience for accelerated onboarding and prioritization of work that delivers immediate and long-term impact.
Testimonials
“I've hired and worked with Sarah at two different companies (POLITICO & The Block), and I hope to work with her at a third. She was the original architect behind POLITICO Pro's marketing engine having built that team from scratch, and she played a key role in driving revenue as well as customer engagement."
Bobby Moran - Interim-CEO, The Block
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